{"id":8540,"date":"2020-05-14T12:25:59","date_gmt":"2020-05-14T10:25:59","guid":{"rendered":"http:\/\/schaltzeit.com\/?p=7342"},"modified":"2026-02-16T13:36:06","modified_gmt":"2026-02-16T12:36:06","slug":"social-tuning-fuer-innovationswettbewerbe","status":"publish","type":"post","link":"https:\/\/schaltzeit.com\/en\/social-tuning-for-innovation-competitions\/","title":{"rendered":"Social tuning for innovation competitions"},"content":{"rendered":"<p><strong>The new version of PEACOQ has been optimized for a pan-European innovation competition, the <a href=\"https:\/\/www.atlas-h2020.eu\/\" rel=\"nofollow noopener\" target=\"_blank\">ATLAS Open Call<\/a>\u00a0initiative. For the first time, we are integrating a social media cockpit and video content into our workflow tool. M<\/strong><strong>ore effective solution generation and authentic public relations become possible.<\/strong><\/p>\n<p><iframe hcb-fetch-image-from=\"https:\/\/www.youtube.com\/watch?v=qjOdRhG-jM0\" title=\"ATLAS Open Call Instruction Video\" width=\"1260\" height=\"709\" src=\"https:\/\/www.youtube.com\/embed\/qjOdRhG-jM0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Given how many there are, idea competitions face the growing challenge of activating not only enough participants but, above all, the right ones. To this end, huge sums are often spent on PR campaigns. Combined with the effort of participation, supporting participants and experts, and evaluation and decision-making processes, this raises the question of how effective the competition really is and how that effectiveness can be achieved.<\/p>\n<h4><strong> Our answer to complex processes is the <a href=\"\/\">PEACOQ workflow tool<\/a>\u00a0<\/strong><\/h4>\n<p>Originally created as a <em>scouting-as-a-service tool<\/em> for Deutsche Telekom Laboratories in 2007, our web-based platform PEACOQ has evolved continuously under the leadership of software developer Thomas Stark (managing director of <a href=\"http:\/\/www.cislogic.de\/\" rel=\"nofollow noopener\" target=\"_blank\">cisLogic GmbH<\/a>). In line with our partners\u2019 requirements, we customize the workflow, range of features and user groups with their respective permissions. PEACOQ stands out for its modular design, which provides tool-based guidance toward the goal, depending on the foresight and ideation expertise available. Whether scenario development, horizon scanning, trend monitoring or expert-based evaluation processes \u2013 we have always created individual solutions for partners such as the BMW Group (2012), Audi AG (2017) and VDMA (2020).<\/p>\n<h4><strong>Since May 12, 2020, the latest version of PEACOQ has been in use in the<a href=\"https:\/\/www.atlas-h2020.eu\/open-call\/\" rel=\"nofollow noopener\" target=\"_blank\"> ATLAS Open Call<\/a> \u201cAgricultural Interoperability and Analysis System.\u201d\u00a0<\/strong><\/h4>\n<p>Funded by the European Union (EU), the project generates innovative solutions for efficient, data-driven agriculture in Europe. In an outside-in format, technological impulses are transferred to suitable multipliers.<\/p>\n<blockquote><p><em>\u201eThe goal of ATLAS is to achieve a new level of interoperability of agricultural machines, sensors and data services and enable farmers to have full control over their data and decide which data is shared with whom in which place\u201c<\/em><\/p><\/blockquote>\n<p>Through the pan-European open call, SMEs and startups in agricultural technology are invited to pitch new technologies to experts, develop them further and go through an evaluation process. Seven thematic campaigns will be carried out over a period of three years:<\/p>\n<ol>\n<li><a href=\"https:\/\/www.atlas-h2020.eu\/open-call\/weed-and-pest-control\/#topic\" rel=\"nofollow noopener\" target=\"_blank\">Weed and Pest Control<\/a><\/li>\n<li><a href=\"https:\/\/www.atlas-h2020.eu\/open-call\/irrigation\/#topic\" rel=\"nofollow noopener\" target=\"_blank\">Irrigation<\/a><\/li>\n<li><a href=\"https:\/\/www.atlas-h2020.eu\/open-call\/asset-tracking-and-fleet-management\/#topic\" rel=\"nofollow noopener\" target=\"_blank\">Asset Tracking and Fleet Management<\/a><\/li>\n<li><a href=\"https:\/\/www.atlas-h2020.eu\/open-call\/efficient-and-transparent-nutrient-cycle-reporting\/#topic\" rel=\"nofollow noopener\" target=\"_blank\">Efficient and Transparent Nutrient Cycle Reporting<\/a><\/li>\n<li><a href=\"https:\/\/www.atlas-h2020.eu\/open-call\/behavioural-analysis-and-management-of-livestock\/#topic\" rel=\"nofollow noopener\" target=\"_blank\">Behavior Analysis and Management of Livestock<\/a><\/li>\n<li><a href=\"https:\/\/www.atlas-h2020.eu\/open-call\/information-platform-for-farmers\/#topic\" rel=\"nofollow noopener\" target=\"_blank\">Information Platform for Farmers<\/a><\/li>\n<li><a href=\"https:\/\/www.atlas-h2020.eu\/open-call\/open-technology-for-innovative-agriculture\/#topic\" rel=\"nofollow noopener\" target=\"_blank\">Open Technology for innovative Agriculture<\/a><\/li>\n<\/ol>\n<p>Along these topic areas, the aim is to highlight the most promising players and support them in building prototypes through a co-creation process.<\/p>\n<figure id=\"attachment_7381\" aria-describedby=\"caption-attachment-7381\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/schaltzeit.com\/wp-content\/uploads\/2020\/05\/shutterstock_1090514927-scaled-e1589450230592.jpg\" alt=\"A farmer crouches in a sunny field. His tablet reveals comprehensive agricultural data.\" width=\"2560\" height=\"1542\" title=\"\"><figcaption id=\"caption-attachment-7381\" class=\"wp-caption-text\">Innovative solutions for efficient, data-driven agriculture in Europe<\/figcaption><\/figure>\n<p>Interoperable data and farmers\u2019 data sovereignty are intended to give the European Union (EU) a sustainable environment for innovative agriculture. Public funding of almost 13 million euros is available to ATLAS (<a href=\"https:\/\/cordis.europa.eu\/project\/id\/857125\/de\" rel=\"nofollow noopener\" target=\"_blank\">according to CORDIS<\/a>) for this purpose.<\/p>\n<h4><strong>At Schaltzeit GmbH, we are fascinated by the <a href=\"https:\/\/www.atlas-h2020.eu\/fraunhofer\/\" rel=\"nofollow noopener\" target=\"_blank\">pan-European collaboration<\/a> in this project.<br \/>\n<\/strong><\/h4>\n<p>The <em>Greek communications agency (<a href=\"https:\/\/www.etam.gr\/en\/home\/\" rel=\"nofollow noopener\" target=\"_blank\">ETAM<\/a>)<\/em>, the <em>Anwendungszentrum Oberpfaffenhofen (<a href=\"https:\/\/azo-space.com\/\" rel=\"nofollow noopener\" target=\"_blank\">AZO<\/a>)<\/em>, countless research institutions, companies and startups from a wide range of European countries, organized by <a href=\"https:\/\/www.iais.fraunhofer.de\/de\/presse\/presseinformationen\/presseinformationen-2019\/presseinformation-191111.html\" rel=\"nofollow noopener\" target=\"_blank\">Fraunhofer IAIS<\/a>, are working together to create a space for exchange and effective collaboration \u2013 one that transcends borders and in which innovations can become reality.<br \/>\nWe are delighted to have developed another, individually tailored version of our PEACOQ software as part of this project.<\/p>\n<p>PEACOQ serves the ATLAS Open Call as a platform on which technological solution approaches are submitted, optimized and evaluated \u2013 enabling effective collaboration regardless of physical distance.<\/p>\n<h4><strong>The newest PEACOQ feature in the collaboration with ATLAS is the integration of a social media cockpit into the workflow.<\/strong><\/h4>\n<p>The connection between ATLAS and social media <a href=\"https:\/\/www.linkedin.com\/signup\/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fgroups%2F13796630%2F&amp;trk=login_reg_redirect\" rel=\"nofollow noopener\" target=\"_blank\">LinkedIn<\/a>, <a href=\"https:\/\/twitter.com\/ATLAS_h2020\" rel=\"nofollow noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.youtube.com\/channel\/UC5VQfB1YZBXZZoaukdtmF9g\" rel=\"nofollow noopener\" target=\"_blank\">YouTube<\/a> and <a href=\"https:\/\/www.facebook.com\/ATLASh2020\" rel=\"nofollow noopener\" target=\"_blank\">Facebook<\/a> supports the organization\u2019s work as follows:<\/p>\n<ul>\n<li>Participants get the opportunity to provide their own content for further distribution.<\/li>\n<li>A central overview of participants\u2019 social media channels is created for use and networking.<\/li>\n<li>Analyses of the published content become possible.<\/li>\n<li>Campaign planning can take place directly on the platform through dates and notes.<\/li>\n<li>Targeted questions elicit meaningful quotes and introduce participants.<\/li>\n<li>The channels\u2019 terms and conditions provide legal certainty when distributing content.<\/li>\n<\/ul>\n<p>With the opportunity to promote ideas, technologies, prototypes, <em>and successes<\/em> publicly, participants in the ATLAS Open Call connect with players and experts in their industry.<\/p>\n<p>A network emerges in which innovation is pushed and talent becomes visible, helping the ATLAS Open Call achieve authentic PR. Particularly content-driven candidates are reached and can be inspired to join the search for future solutions.<\/p>\n<h4><strong>An expanded communication tool: integrating video material into the workflow<\/strong><\/h4>\n<p>This additional dimension in conveying technological solution approaches between participants and experts is intended to help communicate complex content more precisely. The feature also opens up a new way of introducing participants as well as an optimized evaluation method: ad hoc tasks \u2013 such as recording a short-notice video that illustrates the relevance of the proposed solution \u2013 make it possible to specifically identify participants\u2019 responsiveness, organizational talent and, not least, their ability to act spontaneously.<\/p>\n<h4><strong>Our mission<\/strong><\/h4>\n<p>As a partner for innovation and questions about the future, we want to optimize the processes of generating ideas and, ultimately, solutions with concrete results in mind. Rather than fleeting prestige, players should be offered the chance to develop scientifically, realize plans and ultimately create innovation that enriches our community.<\/p>\n<p>We are excited about the latest generation of PEACOQ and about further optimizing the software in the future. New requirements can also give rise to new solutions.<\/p>\n<p>When are individualized solutions preferable to standardized processes?<br \/>\nWhat does it take to generate ideas effectively?<br \/>\nHow do we want to shape the future?<\/p>\n<p>If you are interested in a professional exchange, feel free to contact our team at: clasbrummel@schaltzeit.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Die neue Version von PEACOQ ist f\u00fcr einen intereurop\u00e4ischen Innovationswettbewerb, den ATLAS Open Call\u00a0optimiert. Erstmals integrieren wir ein Social-Media-Cockpit sowie Video-Content in unser Workflowtool. Effektivere L\u00f6sungsgenerierung und authentische \u00d6ffentlichkeitsarbeit werden m\u00f6glich. Ideenwettbewerbe stehen \u2013 in Anbetracht ihrer Vielzahl \u2013 vor der immer gr\u00f6\u00dfer werdenden Herausforderung, nicht nur gen\u00fcgend sondern vor allem die richtigen Teilnehmer:innen zu [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":7451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_ppma_block_editor_authors":""},"categories":[1,144,6,7,12],"tags":[],"ppma_author":[308],"class_list":["post-8540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-digitalisierung","category-ideenwettbewerb","category-innovation-management","category-software-it"],"acf":[],"authors":[{"term_id":308,"user_id":18,"is_guest":0,"slug":"louiskleinwaechtersz","display_name":"Louis Kleinw\u00e4chter","avatar_url":"https:\/\/schaltzeit.com\/wp-includes\/images\/blank.gif","author_category":"","first_name":"Louis","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/posts\/8540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/comments?post=8540"}],"version-history":[{"count":0,"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/posts\/8540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/media\/7451"}],"wp:attachment":[{"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/media?parent=8540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/categories?post=8540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/tags?post=8540"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/ppma_author?post=8540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}