{"id":6509,"date":"2018-03-27T00:39:43","date_gmt":"2018-03-26T22:39:43","guid":{"rendered":"http:\/\/schaltzeit.com\/?p=6509"},"modified":"2026-02-16T14:02:08","modified_gmt":"2026-02-16T13:02:08","slug":"was-wie-warum","status":"publish","type":"post","link":"https:\/\/schaltzeit.com\/en\/what-how-why\/","title":{"rendered":"What, how, and why?"},"content":{"rendered":"<p>Dear partners, friends &amp; companions,<\/p>\n<p>\u201cSchaltzeit\u201d (literally: switching time) is the time between two states of matter.<\/p>\n<p>A little over 12 years ago, J\u00f6rg Heuer, Dr. Heinrich Arnold, and Klaus Bu\u00df placed their trust in me to become an entrepreneur. I am deeply grateful for that.<\/p>\n<p>Since then, I\u2019ve been able to explore many \u201cplaygrounds.\u201d I\u2019ve often been allowed to fall and to experiment. I love inspiration and new challenges! I enjoy creating a mood for the future. I enjoy working directly with people. I love our team and everyone who has accompanied us on our journey.<\/p>\n<p>I\u2019ve learned that any project can succeed if the setup is right &amp; fascination with the new defines the work context. Every assignment must remind us of what is unique. How can we grow personally? What can we do to fill the project with meaning and life?<\/p>\n<p>Given our heavy workload, I often hear the question: Why do you put yourself \u2013 or yourselves \u2013 through this? \u201cDon\u2019t you want to make some real money for once?\u201d I\u2019d like to answer that question.<\/p>\n<p>Simon Sinek\u2019s three golden business questions assume that outsiders want to understand what a company does from the outside in. The questions are:<\/p>\n<ol>\n<li>What does your company do?<\/li>\n<li>How do you do it?<\/li>\n<li>Why do you do what you do?<\/li>\n<\/ol>\n<p>Very often, we humans only listen selectively, and after the first question a logical matchmaking process already begins: Is it worth investing more time or not? Yet time is appreciation. It is scarce, but without investing time we miss the most exciting moments. Why do you do this? What drives you?<\/p>\n<p>Entrepreneurs, on the other hand, answer these questions from the inside out. As of today, I can answer the questions of why and how. The what I haven\u2019t been able to define myself yet \u2013 it is constantly changing. That is why my job as main switch is never done and always remains exciting. The learning and maturing aren\u2019t over yet.<\/p>\n<p>I look ahead to our 13th year in business with excitement, but also a little surprise. The <em>What<\/em> is, after all these years, still the perspective we haven\u2019t sharpened \u2013 and yet clients entrust us with their projects. In my view, this can only be because we are on the same wavelength as our clients. Or because it reflects the change we accompany our clients through.<\/p>\n<p>A company that exists only to make money creates no social benefit and has no impact. We want to keep making an impact \u2013 in our 13th year, too. With the ambition to grow the team. We\u2019re counting on true believers who find their motivation in making things happen. Applications are welcome!<\/p>\n<p>Here\u2019s to a shared future!<\/p>\n<p>Warmly, Andr\u00e9 Winzer    \t<\/p>","protected":false},"excerpt":{"rendered":"<p>Liebe Partner, Freunde &amp; Wegbegleiter, die \u201eSchaltzeit\u201c ist die Zeit zwischen zwei Aggregatzust\u00e4nden. Vor etwas mehr als 12 Jahren schenkten mir J\u00f6rg Heuer, Dr. Heinrich Arnold und Klaus Bu\u00df das Vertrauen unternehmerisch aktiv zu werden. Daf\u00fcr bin ich zutiefst dankbar. Ich habe seither sehr viele \u201eSpielwiesen\u201c erkunden d\u00fcrfen. Ich durfte oft fallen und mich ausprobieren. [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_ppma_block_editor_authors":""},"categories":[1],"tags":[],"ppma_author":[307],"class_list":["post-6509","post","type-post","status-publish","format-standard","hentry","category-allgemein"],"acf":[],"authors":[{"term_id":307,"user_id":17,"is_guest":0,"slug":"andrewinzersz","display_name":"Andr\u00e9 Winzer","avatar_url":"http:\/\/schaltzeit.com\/wp-content\/uploads\/2024\/03\/cropped-Andre-w_1920px-96x96.jpg","author_category":"","first_name":"Andr\u00e9","user_url":"","job_title":"","description":"The formal head of the company, but generally happier to dive headfirst into new challenges. His switch is set to \u201cmain\u201d, his range of action preferably to \u201csimultaneous\u201d. He passionately analyzes &amp; interprets business models. His workshops and talks revolve around the theme of \u201cPreparing for Tomorrow\u201d. He likes to show that business models can easily be transferred to other industries."}],"_links":{"self":[{"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/posts\/6509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/comments?post=6509"}],"version-history":[{"count":0,"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/posts\/6509\/revisions"}],"wp:attachment":[{"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/media?parent=6509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/categories?post=6509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/tags?post=6509"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/ppma_author?post=6509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}