{"id":3788,"date":"2017-05-15T11:49:52","date_gmt":"2017-05-15T09:49:52","guid":{"rendered":"http:\/\/schaltzeit.com\/?p=3788\/"},"modified":"2026-02-16T14:03:12","modified_gmt":"2026-02-16T13:03:12","slug":"der-einfluss-von-urbanisierung-auf-geschaeftsmodelle","status":"publish","type":"post","link":"https:\/\/schaltzeit.com\/en\/impact-of-urbanization-on-business-models\/","title":{"rendered":"The impact of urbanization on business models"},"content":{"rendered":"<p>DATEV e.G. invited me as a speaker to the DATEV IT Campus in Nuremberg on May 2, 2017.<\/p>\n<p>Students from Prof. Dr. Kai-Ingo Voigt\u2019s Chair of Industrial Management at <a href=\"https:\/\/www.industry.rw.fau.de\/\" rel=\"nofollow noopener\" target=\"_blank\">Friedrich-Alexander-Universit\u00e4t N\u00fcrnberg Erlangen (FAU)<\/a> want to explore in detail in their master\u2019s seminar how strategic innovation management leads companies to put technology and trend management into practice and adapt to changes in society.<\/p>\n<p>In my one-hour talk on \u201cWhat Urbanization \/ Neo-Urbanization Means&#8221;, I addressed:<\/p>\n<ul>\n<li>Which examples of urbanization exist worldwide<\/li>\n<li>Why the phenomenon exists in the first place<\/li>\n<li>Which problems have been identified so far<\/li>\n<li>Which conflicts of interest can arise when these problems are tackled<\/li>\n<li>What a \u201cfuture mood\u201d is and how we can work with futures.<\/li>\n<li>That urbanity as a term refers not only to urbanization as such, but also includes the spread of urban habits and patterns to rural areas.<\/li>\n<\/ul>\n<p>When lifestyles change in urban areas, this affects current business models. The participating students have the task of identifying trends in the context of urbanization in working groups and deriving implications for business models. Life in the city can change in a wide variety of areas. On this day, the five clusters of retail, mobility, working life, communication, and education were used for groups to explore the effects of urbanity on each cluster.<\/p>\n<p>The goal was first to \u201csense\u201d the changes in each cluster and then to discuss with DATEV representatives (including CEO Dr. Robert Mayr) what innovation potential these changes might hold for DATEV.<\/p>\n<p>This is particularly challenging, as DATEV\u2019s business model as a cooperative is highly complex. I\u2019m therefore very curious to see which ideas will be generated at the closing event.    \t<\/p>","protected":false},"excerpt":{"rendered":"<p>Die DATEV e.G. lud mich als Referent am 02.05.2017 nach N\u00fcrnberg auf den DATEV IT-Campus ein. Studenten des Lehrstuhls von Prof. Dr. Kai-Ingo Voigt f\u00fcr industrielles Management der Friedrich-Alexander-Universit\u00e4t N\u00fcrnberg Erlangen (FAU) wollen in Ihrem Masterseminar genau ergr\u00fcnden, wie strategisches Innovationsmanagement dazu f\u00fchrt, dass Firmen Technologie- und Trendmanagement leben und sich auf Ver\u00e4nderungen innerhalb der [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":3789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_ppma_block_editor_authors":""},"categories":[7,21,18,19,26],"tags":[],"ppma_author":[307],"class_list":["post-3788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-management","category-technology-trends","category-trends","category-veranstaltungen","category-workshop"],"acf":[],"authors":[{"term_id":307,"user_id":17,"is_guest":0,"slug":"andrewinzersz","display_name":"Andr\u00e9 Winzer","avatar_url":"http:\/\/schaltzeit.com\/wp-content\/uploads\/2024\/03\/cropped-Andre-w_1920px-96x96.jpg","author_category":"","first_name":"Andr\u00e9","user_url":"","job_title":"","description":"The formal head of the company, but generally happier to dive headfirst into new challenges. His switch is set to \u201cmain\u201d, his range of action preferably to \u201csimultaneous\u201d. He passionately analyzes &amp; interprets business models. His workshops and talks revolve around the theme of \u201cPreparing for Tomorrow\u201d. He likes to show that business models can easily be transferred to other industries."}],"_links":{"self":[{"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/posts\/3788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/comments?post=3788"}],"version-history":[{"count":0,"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/posts\/3788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/media\/3789"}],"wp:attachment":[{"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/media?parent=3788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/categories?post=3788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/tags?post=3788"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/schaltzeit.com\/en\/wp-json\/wp\/v2\/ppma_author?post=3788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}